Beyond H2O - What You Didn't Know About Bottled Water

Bottled water has become one of the largest industries in the world. The public is concerned about tap water safety and quality, and, with much encouragement from the bottled water industry's aggressive marketing, views bottled water as a purer, safer option. 

Sales and consumption of bottled water have skyrocketed in recent years. From 1988 to 2002, the sales of bottled water globally have more than quadrupled to over 131 million cubic meters annually. Bottled water sales worldwide are increasing at 10 percent per year, while the volume of fruit drinks consumed is growing less than 2% annually and beer and soft drink sales are growing at less than 1% per year. More than 50% of Americans drink bottled water occasionally or as their major source of drinking water.

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